Business owners know the importance of keeping their online reputation blemish free. A single negative online review should be treated seriously as it can break an established business where so much time, money, and effort has already been invested into.
You will find diverse avenues online where customers can mention your brand or business either in a positive or in a negative damaging manner. In this time and age, customers will run a research first before purchasing a particular product or service online. You will notice that consumer complaint websites have mushroomed as a marketing trend and has greatly influenced consumers as it enabled them to leave feedback or post reviews about the product or service that they have purchased.
All of these may appear confusing for you, and you don’t know where to begin in terms of managing and monitoring your online reputation. We have gathered all the basic guidelines for your brand to have a good old spring cleaning.
Spring Cleaning Tips For Your Business Brand
Check Your Brand Online
Always take a moment to Google yourself or your brand to find out exactly what the search engine results are telling people about your business online.
Respond To Negative Comments Right Away
Never take a single negative comment for granted. Be on the guard, stay proactive and talk to the people who wrote the negative content and see if you can fix the issue directly with them.
Blog About Your Business
Start blogging about your business and your brand. Positive content will help push negative reviews down the search engine results, which shows only positive reviews about you or your brand.
Create Press Releases
Creating new press releases about your company on a regular basis will help keep a steady flow of fresh and positive content about your brand and your overall business online. Keep customers up to date about your projects, news, products, etc.
Get social as much as possible. Post on social media sites and create social media profiles for your brand, the more, the better. You can also post and establish your business or brand as a market or industry leader which can get you more customers and leads. Plus, this will work as your 24/7 advertisement to the online public where your brand will get tons of positive exposure.
Join Market Specific Message Boards & Community
Participate in forums or message boards that pertain to your industry or market niche. Pitch in on the conversations and leave a business link in your signature wherever it is allowed. Again, this allows for more online exposure and you get to reach to customers on a more personal level.
Perform Local Business SEO
Engage in local business SEO. It will make sure your business is in top of the search engine results, and will give you an edge ahead of your competitors. It will help you fortify your brand and online presence. Make it a point that your website and other web 2.0 properties are 100% optimized so they will work to your business brand and reputation’s advantage.
Think Twice Before You Speak/Post Online
As a general rule of thumb, always think twice before you speak or post anything online. For any information you post on the web will be taken as against you or your business, so post carefully. Do not say something if you are in the height of your emotions. Stay calm and always think things over.
A good online reputation is very important for any business or brand. People, businesses, and even employers will likely turn down your business if they come across any single information regarding your business on the World Wide Web. Treat your online reputation as your customer relations. Use it to improve your image online with the right plan of action. So, whether you are a small or large business, make it a point to include reputation management in your business plans.