Online reputation indeed plays a very important role in the success of your business. Consumer reviews has a great impact and in fact, influences people of whether to do business with you or not. Be aware of the factors that come into play when consumers are making on where to spend their hard-earned cash. They are reading reviews, searching social med, customer service, pricing, and other factors they can weigh fast and easily online.
Below are the tips and techniques on how to improve and manage your good business online reputation:
Manage your offline reputation
Your business online reputation is established starting with the offline experiences of your customers with your business, products or services. Most bad online reputations are not the outcome of competitor damage. Real reviews from real customers have huge influence on how your business in observed online. Making sure that customers have a good experience with your business, services, products and customer support spells out into good reviews online and builds a strong foundation of online reputation. Having the right system to handle angry customers while they are still in your location or still affiliated in the sale gives an extra layer of security against bad online reviews. It lets you to answer queries and make decisions that address and determine issues before they become online protests.
Learn SEO to rank higher in search results especially Google
Knowing how to do Search Engine Optimization (SEO) for your business allows you to boost your online presence and reputation. It helps tell Google that you are real and that your business exists. SEO methods such as choosing keywords, structuring your titles and using tags andheaders properly can greatly improve how search engines crawl and index your business site.
Claim your profile on review and local sites
Claiming your profile on review and local sites helps you appear on the first two pages of search engine rankings. Yelp, YellowPages and Google let you claim your profile and answer to comments and feedbacks. In addition, you give your address, photos and business hours, payment options, description of your business and etc.
Don’t let a dissatisfied customer complete a profile for your business. These review and local sites are free and available 24/7, so it’s best to create you consumer review business profile. Put as much info as the site allows, like photos, and put a system in place to track what customers are saying online about you on these third-party sites.
Online reputation management might be a huge problem for big businesses but if you’re a small business and you don’t keep track of what people say about you online, then you are also at a greater risk of effects of these bad online reputation. Some of the major factors that can ruin your online reputation are negative reviews, lack of exposure and false or old information posted online. But not taking advantagefrom the free marketing and promotion that a positive online presence will give a small business might be the more heartbreaking side of not managing your reputation online.