What Matters Most to Your Online Reputation

seo is what determines your online reputation

If I called you right now and asked you what matters most to your online reputation, you’d probably say something like this:

  • Quality
  • Trustworthiness
  • Reviews
  • A mistake
  • Bad luck
  • Someone else with a name similar to mine

No matter which one of these you’d say – or if you’d say anything else like one of these things – you’d be wrong.

When it comes to long-term professional and personal relationships, things like the quality of your work or your trustworthiness might be the single biggest factor – and in this face-to-face setting, a single mistake or stroke of bad luck might doom your reputation. But on the internet, that just isn’t the case.

What’s most important online isn’t any one of those things – it’s what others can see.

Although Google’s algorithm is always changing and there’s always new content on the internet, what individuals (such as potential customers and employers) can see when they type in your name doesn’t change too often – and it’s what they see that determines what they think of you.

The bad news is that, if you’re here, there’s probably already something out there you don’t want people to see. The good news is that it’s very easy to push that content out of the way and replace it with something of your choosing – and all thanks to the same search engines that dredged up the bad content in the first place!

One of the first things you should do as a step toward fixing and better managing your online reputation is set up a Google alert for your name or any other searches that are currently bringing up negative results related to you.

Being able to see what the search engines and their algorithms see means being able to see what others can see when they look for you – and knowing what’s out there is the first step to changing it.

When you can turn all of the negative content on the first page of a Google search for your name into positive content, you’ll know you’re much, much closer to having a truly spotless online reputation. Because it’s a proven fact – 75% of internet users don’t go past the first search engine results page.

Fixing the content that appears on that first page is a hard job – and it’s one that many individuals and businesses choose to hire outside helpers, such as our own company, for. However, whether you take our help or go it alone, the first step is knowing what really matters – and what really matters to your reputation is what the world can see.