Want to be amazing at online reputation management? Here’s how!
From now through January 2017, we’re going to focus our blog here at Reputation Enhancer on ways you can protect your online reputation on your own. While it’s important sometimes to hire outside help, there’s a lot you can do by yourself to help your reputation. Since the New Year is right around the corner, you should resolve to help your reputation online throughout 2017. We’ll give you a few of the tips you need to succeed.
We’re pulling from our own files and from reputable sources all over the internet, so we’re sure to find something that will help you personally.
Reputation Management Tip No. 1 – Present Yourself Well
Just as you wouldn’t wear a ragged t-shirt and your older brother’s cargo shorts to the office, you should only present yourself at your best online. However, creating first impressions online is a bit more complicated than dressing well.
You’ve probably had to remove some embarrassing photographs on social media before, right? If you’ve had that experience, you get the gist of presenting yourself well online. However, creating a strong overall presentation involves a lot more than removing a few photos.
To present yourself well, you need to put the best information about yourself out there constantly, but naturally. All of your online profiles, from a personal Facebook account to the About section of your business website, should mention your personal achievements (such as education, business positions held, publications, and awards won). Use these profiles as opportunities to show your best side to whoever is looking.
Also, be sure not to display or link to any negative information about you. This goes for anything from bad photos to customer complaints. It’s bad enough that this information exists anyway – don’t make it worse by attaching it to yourself publicly.
Reputation Management Tip No. 2 – Be Personable, But Not Personal
This goes hand in hand with presenting yourself well online. It’s important to give customers, employers, and others an opportunity to get to know you. However, that doesn’t mean they need to know everything about you.
When you’re putting information about yourself online, remember that you and only you control this flow of information. That means that you need to dole it out on a need-to-know basis. You should always be honest, but occasionally omitting things isn’t necessarily a crime. For example, unless a prospective employer asks, you don’t need to mention being laid off or fired. You should also keep personal details like your marital status, medical problems, and political views offline entirely, or at least restricted to a single and very personal account.
Reputation Management Tip No. 3 – Keep the Public & Private Separate
Social media sites like Facebook and Instagram are tons of fun. However, they can make you look unprofessional if linked too closely with your public, business-focused persona.
Don’t post political rants or photos of you drinking with your friends online at all if you can, and if you must, keep them totally separate from your public persona. Many businesspeople who use Facebook keep two accounts – one for public use and one for private. While this can get confusing, it can also help a great deal. There are things you can share with friends and family that simply don’t have a place in the professional sphere.