Should You Use Alternatives to Google Alerts?
We just did a post on Google Alerts, and if you read our blog regularly then you know that keeping track of the current state of your online reputation is one of the most important reputation management skills you’ll ever learn. However, there may be a few situations where Google Alerts won’t work for you, such as:
- You need more in-depth information than what Google Alerts can give you.
- Your brand or name is often mentioned on social media, which Google Alerts is admittedly not that great at monitoring.
- You’re just not a Google user, and infinitely prefer Yahoo or Bing.
If any of these situations applies to you, you might be in need of an alternative to Google Alerts. There are plenty of them out there, some trying to replicate the experience of Google Alerts before its big makeover and some simply offering different services (such as a focus on a different search engine, Bing).
What are some of the best alternatives to Google Alerts?
- One of the most talked about alternatives to Google Alerts is Talkwalker Alerts. Many laud this service as the closest choice to Google Alerts.
- Mention is a popular alternative to Google Alerts that focuses on social media. While they do offer great free services, I will warn you that they have a lot of unnecessary “fremium” offers as well, which you should probably avoid. You can get similar analytic information direct from Google for free. Also, much of what Mention has to offer on this front won’t help anyone who’s not an SEO professional already. Stick to their 100% free services.
- There are a few other alternatives to Google Alerts mentioned in this Digital Inspiration article. While Mention and Talkwalker Alerts are far superior to most of the others at this point, I’ve included the article in case of updates. New alternatives to Google Alerts are constantly emerging.
Should I use an alternative service or just stick with Google Alerts?
The answer to this question isn’t often a simple one. The fact is that Google Alerts is a leader in this field for many reasons – the biggest being that Google as a search engine commands the largest market segment and user base. However, some of the alternatives may suit your personal tastes better or allow you to focus on areas of the internet Google Alerts doesn’t reach.
If this is the case, you should probably go with an alternative – but go ahead and set up a Google Alert or two as well. Why? It’s simple: Google Alerts will tell you what the SERPs of the world’s biggest search engine say about you and/or your business. Whether or not this tool matches your style exactly, or whether or not you need to focus on other areas as well (social media being a big one), you need to know what Google says about you.
This is a complex problem, like many in the SEO world. Both Google and its alternatives have a great deal to offer. The best thing you can do for your online reputation is take advantage of every possible resource.