Top 10 Tips for Online Reputation Management That Every Business Should Be Consider
Here are the top 10 tips for online reputation management that every business should be aware of:
1. Always checking your online reputation will “increase the chance that by the time there’s bad content out there, it will be dwarfed by the content you want to be seen, noticed or read,”explains Jason Brietstein, founder, Brandamos.
2. You must Google your business’ name and see what appears. “If there are any sites that are destructive or that you don’t control, try your best to push them down in the search results with your won profiles on social networking sites such as Facebook, Twitter, LinkedIn as well with Wikipedia, BBB.org, and CrunchBase, says Takeshi Young, SEO team lead for EntirelyPets.
3. Several professionals advised the use of Google Chrome’s Incognito mode to search for your business names. Incognito strips out some, though not all, of the personalized search results Google serves to recognized users and provides a more generic view that’s closer to what others might see.
4. Search the first three pages of Google, Yahoo and even Bing, not just the first page because a negative blog post or article on page 3 can eventually make its way to page 1 without your notice.
5. Make a spreadsheet that has all of the search results from the first three pages of Google. Indicate which results are good, bad and neutral, as well as which ones you control or affect and the ones you don’t. This forms a baseline for your online reputation that you can later use to analyze your reputation enhancement efforts. Screen shots of each Google search results page at the start and periodically repeat the measure.
6. Instantly respond to angry customers on social media and directory sites such as Yelp. “Try, if you can, to reply publicly,” states Daniel Scalco, owner, Digitalux. “Showing empathy and owning up to any faults you make goes a long way toward restoring the damage and proves to anyone seeing the conversation that you take customer service earnestly.”
7. Brandon Seymour, owner, Beymour Consulting recommends getting as many good online reviews as possible. “Not only do customers usually trust online reviews, but Google usually gives higher page ranking to web business with good numbers of positive reviews”.
8. If your customers are active on Twitter, “be sure you have someone on your team [who is] committed to replying to them,” explains Young of EntirelyPets. “Customers on Twitter usually expect a fast response to their requests.”
9. Optimize brand video with your business name on YouTube, which is considered as the second largest search engine. “In some cases, Google ranks YouTube videos higher than real websites,” according to Brandamos’s Brietstein.
10. Focus is important. “Checking your online reputation can be a huge, ongoing responsibility, and the bigger the brand, the bigger the job,” states Chase Anderson, online operations director, Clicks and Clients. As a result, give attention on monitoring “the biggest portals” like Facebook, Twitter, Instagram, and Yelp.