How to Set Up a Google Alert to Help You Check Your Online Reputation
One of the most important things you can do in order to keep your online reputation spotless is to check your reputation on the internet constantly. One of the easiest ways to do this is to set up a Google Alert (or a few of them, depending on your situation).
What is a Google Alert?
A Google Alert is a service Google provides free of charge to any of its users. It allows you to type in any search terms and save them to your Google profile, and then sends you alerts whenever the SERP content related to those search terms changes. This makes it a great way to check what the internet is saying about you automatically.
How do I set up Google Alerts?
Setting up a Google Alert or two is an easy and painless process. If you go to the Google Alerts setup page, Google will walk you through the entire process. It actually includes results for your name as potential Alerts automatically if you’re signed in to your Google profile when you go to the Alerts page.
Setting up a Google Alert is as simple as typing in Google’s search bar once you’ve reached the setup page. The only thing that ever surprises me about Google Alerts is that more people don’t use them more regularly!
What Google Alerts should I set up?
If you’re worried about your personal online reputation, you should include a Google Alert for your full name.
Are you concerned about the online reputation of your business? Include a Google Alert for your business’ name.
If there are particular potentially reputation damaging factors you’re worried about, you should include those in your Google Alerts. For example, if you’re concerned about litigation facing your company, you should set up Google Alerts for “[your company name]” and “[your company name] lawsuit.”
The great thing about Google Alerts is that there’s no limit to how many you can set up. If there’s something you’re at all concerned about, you should set up a Google Alert for it.
Google never charges for its Alerts services. Also, there’s no way that having Google Alerts set up can negatively impact your online reputation. This is the case because Google Alerts are 100% private. No one else has to know that you have Google Alerts set up for a particular search term or set up search terms.
Why do Google Alerts work so well for online reputation management?
Google Alerts are a great tool for internet reputation management and enhancement because they essentially allow you to see at a glance what the internet at large is saying about you, and because they update you regularly whenever that changes.
They also work particularly well because, right now, Google is the industry leader in the world of search engines. This means that what appears on Google is what most users are most likely to see when running a search – and that what appears on the other major search engines (including Yahoo and Bing) is likely to stick pretty closely to what Google has to offer.