Congratulations, you have raked a few hundred visitors to your business website this past month however, you have zero sales. There are 6 main reasons why you website is pushing away customers and what you can do about it.
1. Your business website loads too slowly.
The loading speed of your website is a very important factor when it comes to engagement with your site. Websites that have a fast loading time have a high bounce rate and low time on website and pages viewed per visit.
2. Your customers can’t find what they are looking for
Poor navigation is very typical among eCommerce sites, and it results in costing stores huge amount of money because clients and visitors simply can’t find what they are searching for or get disoriented which results in annoyance. If you are running an online store that sells more than a dozen products and services then you must provide a various ways for your clients and visitors to find the product they are looking for.
3. Your clients or visitors don’t trust you
One main factor which stops eCommerce sites from making sales is the trust. There are a lot of options out there that if your visitor doesn’t feel happy and thinks there is any jeopardy in doing business with you, he or she will simply return to Google and search for another. You need to concentrate on building trust with your visitors and clients within the first few seconds of them coming in your business website.
4. Your products aren’t the target
Too many eCommerce websites try and do too much and don’t concentrate enough on their products and services. Your design should put your products and services front and center with clean looking images that aren’t too small or too large. Your homepage should highlight your more popular products and within just one click you can take the visitor to the product page where they can know more about the products and services see more images of it and finally add them to their shopping cart.
Be sure that you are giving enough additional information and resources around for your products and services. Certain products such as electronic devices, health products, high end equipment and many others need a lot of information on their product pages so that possible buying customers can be persuaded to purchase it.
5. There is no customer’s assistance for them
How annoying is to visit an online store and when you need help there is no one there to help you. When it comes to eCommerce, this dissatisfaction is real!
6. Your products are rated too low or too high
The one factor which is the greatest determining factor for the number sales of a products and services is the price. The price of your products must be fit to the market’s prices because customers have more access to information than ever before and will know if your price tags are beyond of the norm. Spend time each month sketching the prices of your competitor’s products on spatter graph to help you know your prices.
It has become an SOP for people to Google businesses and corporations they are considering doing business with. For this reason alone, it is important to ensure your online reputation is as solid and progressive as possible.In the face of new social media technologies that give a huge outlet to virtually anyone, more than ever it’s important that you’re prepared.
How do you make sure that the results that come up absolutely mirror your company? Turns out there are no magic formula but there are a number of steps necessary to strengthen positive remarks of your company at the top of your search results.
1. Company website.
Your company’s website is always the first place possible clients and visitors will go to check you out and is basically a catalogue available for you to put the best possible aspect on your business. The website must include:
Notable Executive Bios
Case Studies Testimonials
2. Micro sites.
You must create satellite websites that are precise to the work your company does. This will build more opportunities for you to be on the first page of a Google result and will also help consumers swiftly get to the exact content they are looking for.
3. Your company blog.
Create a blog to tell your story in the most constructive way. Your blog is the “face” of your business and consumers will turn to it to search the latest information about your company and offers a good forum to:
Discuss about new products
Laud success stories
Publicize special deals
Talk about latest company developments
4. Social media accounts.
Social media accounts such as Twitter, Facebook, Instagram and YouTube tend to rank very high in Google result page. These are the best place to publish good news about your business website. You must use these account properly. Good use of social media accounts can improve your brand, attract more leads and even lead to more sales. Mishandle of these sites can ruin your company and brand’s reputation.
5. Establish yourself as an expert.
You almost certainly have knowledge and experience that you can share with others. You must establish yourself as an expert in your niche. You can spread good feedback of your company via guest posts on other blogs and websites.
Become an expert on a niche website (websites are always starving for useful and informative content)
6. Online press releases.
When there is good news about your business website, spread the word about it. Online press releases get quickly crawled and indexed search engines and news aggregators such as Yahoo! News, Google News, and many smaller outlets.
Whether your business is online, offline, or both, your online reputation will have a big impact on how potential clients and customers feel about you and your products. It’s vital to ensure your online reputation is as good as it can be. This works actively from the time you begin posting content and also serves to control potential public relations damage in the long run, should someone post something bad about you.