How to Remove Online Scam Reports About Your Business
Though Ripoff Report explains in clear terms that it will under no circumstances completely remove a review from its website (even by request from the original author of the review) it does allow certain actions to settle a disputed report. The choices includes updates, social media sites, rebuttals and and its Ripoff Report Corporate Advocacy Program (CAP).
Log in to post updates.
If the original writer of a report wants to attach new information to the old review – usually more complaints, a disavowal of the original report or the resolution of the argument, she/he can log in to the website and post an update. Because Ripoff Report must confirm that the updater is the same person as the writer, the original email address and password must be used.
Social media sites are the other assets that are very important sources of content for taking ownership of your name. Facebook, Twitter, LinkedIn and Pinterest all have good ranking power. There are features with each of them that are important for taking advantage of their ranking power — the devil is in the details to some degree. Claiming usernames and customized URLs is key to getting exact-match relevancy for your name searches, for instance. Linking out to these from your website is also crucial for the search engines to link your identity and collateral materials with one another. There are actually many social media sites you could choose to use to remove fraud reports about your business such as Delicious, Reddit, Stumbleupon, Digg and act.
Post rebuttals at your own risk.
If anyone wants to add anything to a report, the company permits for rebuttals, from either the individual or company mentioned in the report or other parties affected by the entity in question.
Somewhat similar to an Internet “flame war,” rebuttals on Ripoff Report show up below the original Ripoff Report. They document, in chronological order, responses that support or refute the original claim. As is often the case with flame wars, rebuttals (regardless of sincerity or coherence) often show useless and, in fact, can further ruin credibility through the continued promotion of the original report.
Read the CAP fine print.
Ripoff Report does not clearly state what its CAP does. It does say that it “involves your business in a process that helps to please customer complaints and make amends for past mistakes.”
More importantly, CAP is not free — and Ripoff Report does not post its pricing up front. Cost is determined by a sliding scale, and expense can range from a few hundred to tens of thousands of dollars, depending on the case.
Members of Ripoff Report’s CAP, which the website calls “verified safe” businesses, see their original report(s) prefixed by one or more editorial statements posted by Ripoff Report staff. Sample language sounds like “after investigation, the business or company does not deceive its customers,” “does not scam customers” and “has made recompense with its customers.” This means that original complaints are often hard to find, suppressed under new investigative reports that do not necessarily talk the issues in question.