How to Keep Your Reputation Protected in 2017
Since what matters most to your online reputation is what internet users can see in SERPs, search engine results management is a huge part of managing and protecting your online reputation. Because search is always changing, we’ve done some research on what to expect the search world to look like in 2017.
Many SEO gurus don’t believe the changes coming in 2017 will be huge ones, but it’s still always best to prepare ahead – and there will of course be some changes to search in 2017.
One of the biggest is that 2017 will be a year in which the big search engines (Google, Yahoo, and Bing) and their smaller counterparts alike focus more than ever on mobile and mobile-friendly content, and this can have a couple big implications for your online reputation.
The first and most important thing is that if positive content out there about you and/or your business, it’ll surge ahead in the SERPs if it’s mobile-friendly and fall into obscurity if it isn’t. That means you need to be sure that everything good about you on the internet is mobile friendly.
One of the easiest ways to do this is making sure that your internet properties are optimized for mobile use – these include things like business and personal websites and blogs. Make sure these are ready for more mobile users than ever when the new year starts, even if you still anticipate most of your traffic will come from computer users!
If you’re using guest blog posting or a similar method to boost your online reputation, make sure that you are creating guest blogs for sites that are themselves mobile-friendly. Don’t worry about other external properties like Facebook and Yelp, though – they’ve been mobile-friendly for years, which is one of the many reasons they’re so hugely successful and important.
Unfortunately, this new focus on mobile means that if there’s negative content related to you in the news media, it might get a little boost in the SERPs, because there’s a good chance that news articles and similar posts are very friendly to mobile users, as they primarily consist of text (which loads more quickly and is easier to arrange for mobile than things like large images). That means you’ll likely have to work extra hard in 2017 to suppress that negative content, and also try to produce some positive content from the news media related to you.
Besides a trend towards greater emphasis on mobile-friendly sites than ever, there’s another big change coming in the SEO world in 2017 that will likely have an impact on your online reputation – and that’s that keyword research is changing.
Although most people and businesses looking to improve their online reputation are concerned with Google searches for their personal or company names, sit down at the beginning of the year and consider whether or not any common search keywords related to your industry or activities are producing content related to your business – if they are, you’ll want to work to ensure that that content is positive.