How to Eliminate Negative Search Results From Google
If you and your business is a victim of slandered campaigns or bad reviews on the web, you don’t have to press the panic button and hire an online reputation services to reestablish your company’s image to its previous glory yet. In fact, major businesses and brands do experience this through their corporate lives. In the end, no one can please everybody; it is like searching a needle in a haystack. Large companies have their own media department to manage all those bad feedbacks and reviews and eliminate them from the web through legal suits but how can small to medium business deal with these types of problems? If you or your company is on a small budget, then you might want to consider some of the pointers below before using the services of online reputation companies.
Tip #1 – Talk
If you see negative reviews about you and your business in another person’s website, the very first thing you have to do is to contact the webmaster to have the content removed from the site. Some webmasters would get rid of the content especially if it violates any legality or is defamatory to the company. If the webmaster says no to removing the content especially if the site is a review site, you may appeal the chance to keep in touch of the reviewer and have the problem resolved. This way, other reviewers or visitors would be able to see how your business is able to counter the problem. Responding the bad comments and feedbacks with a good move would help change the person’s viewpoint and if the reviewer is happy with how their charges were fixed, this can be a strong testament to you and your business.
Tip #2 – If you can’t eliminate it, hide it
This is like concealing the bad with the good reviews. There are some cases when you can’t reach the webmaster or the reviewer really had an awful experience with your business and would reject any help from your company. The next best thing to do is to increase positive reviews by creating important ones and push it in the search engines. The bad review will not essentially be gotten rid from the search page results; but with significant and popular contents from your website, the negativecomments will be pushed down to the third or even fourth page of search result. Studies show that many users don’t go beyond the first few pages of the search result to search for thing they need and want.
Tip #3- Learn
It is imperative to avoid the cycle from happening once more. Many companies do not learn from their mistake and usually, they are costly leading them to spend thousands for the damage control. It is crucial to check customer feedbacks and do random after sales service to know if the customers have any issues with the business or are happy with the services that they have received. If the client/customer is displeased, then you can ask what needs to be done. If they are contented, you can request for goodreviews or testimonials that you can post on your websites.