How to Boost Your Online Presence on Review Sites
In the online world, reviews meanauthority and reliability. Kramer says, “The big part of your business today is having good online presence and reviews because it speaks for your credibility”. So, how can you and your business establish and online presence and rule online review sites?
- Get You and Your Business On The Map.
Spend time listing your business or develop pages on Google+ or Facebook that includes images, videos and so on. Your profile will show up in any Google search and Facebook, in many ways it is endeavoring to compete against the search-engine giant.
For businessesthat have a number of locations but have been handling their online presence from a main page,creatinga good Facebook profiles is critical. This also allows them to contact with their customers and clients. You may also want to place profiles on industry-focused review sites.
- Encourage Customers To Speak Up.
Don’t miss an opportunity to appeal an online review or feedback. If you serve customers in person, offer a comment card along with the receipt that directs them to your online profiles. Add links of your company websiteto review sites or put in in your e-mail signature.Of course, it is understood that you should maintain the kind of products and services that inspire customers to leave positive reviews. If you are getting a lot of negative feedback, you will likely to have a bigger problem.
- Deal With Negative Reviews Head-On.
Chances are you’ll attract a handful of complaining customers. Should you snub them? Answer back?The truth is, there is no right answer to handling bad reviews online. The best you can do is take actions and try to make it right.
Invested as you are in your company’s reputation, the criticism might hurt. But it’s helpful to remember. Ironically, some of the negative reviewswill boost your authority, motioning that the online critics are genuine and true.You may find yourself the victim of an internet imp who just likes to stir things up.
- Understand Their Needs
Understanding what your customers need will help you be able to interact with them more. Knowing what they want to read about and what they believe in will help you understand what you need to give to them. Once you understand this, you can offer them everything they want – which means directing them to your page to who you and what your business is all about.
- Share to the Whole World
Share your social media accounts across the web so that the whole world get to know you. Don’t be oblivious– but don’t be hesitate to share. Doing this let them know that you have established your presence on social media sites such as Facebook, Google+, etc. and they can share them with everyone they know. This is a simple way to transact.
- Write Valuable Content
You also want to make sure that you are producing the most valuable content – not only into your blog but also on your social networking accounts. Having good contents helpshowcase your business and website, which leads to more customers and more money.