Why Good Writing Matters to Your Online Reputation

why good writing matters to your online reputation

There are many factors that go into your online reputation. These range from customer reviews to the information you present about yourself and to many, many others. However, there is one very important factor that’s totally under your control. It’s one that a lot of reputation managers don’t consider, but it can make or break your online reputation.

What is this factor? The quality of your writing. Believe it or not, it can make the difference between becoming a huge success and stopping just short of failure.

Why Good Writing Matters to Your Online Reputation

Because many consumers consciously or unconsciously think that the quality and clarity of your writing reflect your intelligence and level of professionalism, it is extremely important to write well whenever creating content about yourself or your business online. If your writing is not strong, it may drive customers away or create a negative impression of you.

The first impression is often the most important one – sometimes the only one – you’ll get the opportunity to make. Good writing is a huge part of making a good first impression. Bad writing will make you appear unintelligent or careless. On the other hand, good writing will make you appear extremely intelligent, careful, and professional.

Think of some of the historical figures we most value, such as Abraham Lincoln and Martin Luther King, Jr. Both of these figures and many others like them were able to change the nation and the world the way they did based in large part on their writing, speaking, and rhetorical skills.

If you want to have an impact on the business world, you too must be an excellent writer and speaker.

How to Write Well

It’s impossible to teach how to write well in such a small space and time as we have here, but there are a few tips you should always keep in mind. These will help make your writing more effective, clear, and engaging no matter the circumstances.

  1. Know your audience. You need to keep your audience in mind whenever you’re writing. Are the people you expect to visit your site professionals or everyday people? Ask yourself questions like this to figure out whether you should use a more casual or formal tone.
  2. Be clear and concise. Some of the best writers in the world are sometimes guilty of saying a lot where a little will do. In the world of the internet, where information is readily available elsewhere and attention spans are short, this is unacceptable. Always edit your pieces to make sure they’re not taking up more space than they need to.
  3. Read aloud to become a better writer. When you’ve finished a blog post or a new page, read it out loud to yourself, a coworker, or a friend to get a feel of where the most awkward, poorly written sections are. This is a great way to catch mistakes. Plenty of professional writers use this method.
What to Do If You Just Can’t Write Well

Having trouble maintaining clarity or keeping your tone consistent? It’s nothing to be ashamed of – there are plenty of intelligent, hardworking people who don’t write well. However, your writing affects the way you’re perceived.

That means that if you just can’t write well, you may need to hire a professional writer or copyeditor to even things out a bit. This is easy to do, and can often make a big difference to your bottom line at minimal expense.