Fundamentals of Building or Fixing Online Reputation
Oprah, Donald Trump and Jane Smith all have successful online brand image. Oprah is a compassionate advocate for women, entrepreneurship, education, overcoming obstacles in life, which are all characterized in her “Live your best life” saying. Donald Trump is probably one of the most disliked tycoons of real estate who has established a brand of extravagance, ruthlessness and expert business strategies.
However, personal brands are not only for well-known people. Celebrity fame works for them because it provides a system to promote and market their passion. For most businesses and professionals, having a good online brand image and reputation builds a strong relationship among its customers, possible clients and investors.
The following are the things you need to learn and practice in order to build or repair your reputation online:
Create a good strategy
Form your objectives and your blind spots. Set point of views. Having a good strategy allows you to predict things and make great tactics before doing you next move.
Focus the target audience of your business.
You must know your target audience. You need to understand your audience because they are your source of traffic and sales.
Building an online personal brand needs knowing a target audience. For Jane, her staff is the target audience.
An audience’s functional needs and requirement are usually definedin job descriptions and RFPs. Not as easily acknowledged are the target audience’s emotional needs. Occasionally, Jane’s staff couldn’t tell her what they wanted to sense that would make her relatable. But, as human beings, Jane knew that sentiments trigger feelings and so points of view.
Authority needs real values.
Some personal brands and some online businesses became successful because of their authority and credibility. This values starts with saying the morals unique to that person, then showing that the people walks the talk. Jane knew that to be trustworthy as a manager and team builder, she had to speak her values and act consistent with those principles.
Maintain good online reputation.
Jane knows she had ignored her online personal brand. She knew that people with good online brands manage their reputation online so that people who sees here knows that she is to be trusted.
When building your online reputation, you need keep in mind that endorsements and connections are very important. Online platforms are open and available, so make your online profiles are more searchable to potential customers, colleagues and investors and this is done by choosing keywords in your summary, title tags and work descriptions.
Social networking is making friends and contacts. In place of sending and receiving inconsiderate social networks, Jane set out to create online connections and participate with her connections. She was able to remedy her personal brand criticism by taking control of her conduct and how she advertised herself, in person and across the web.
Your online personal brand is your reputation and legacy. Others consider and treat you based on how they see your worth to them. When you manage,improve and promote your real personal brand and online business, you are establishing a good legacy and reputation you can today and in the future.