6 Reasons Your Business Is Pushing Away Customers and What to Do About It
Congratulations, you have raked a few hundred visitors to your business website this past month however, you have zero sales. There are 6 main reasons why you website is pushing away customers and what you can do about it.
1. Your business website loads too slowly.
The loading speed of your website is a very important factor when it comes to engagement with your site. Websites that have a fast loading time have a high bounce rate and low time on website and pages viewed per visit.
2. Your customers can’t find what they are looking for
Poor navigation is very typical among eCommerce sites, and it results in costing stores huge amount of money because clients and visitors simply can’t find what they are searching for or get disoriented which results in annoyance. If you are running an online store that sells more than a dozen products and services then you must provide a various ways for your clients and visitors to find the product they are looking for.
3. Your clients or visitors don’t trust you
One main factor which stops eCommerce sites from making sales is the trust. There are a lot of options out there that if your visitor doesn’t feel happy and thinks there is any jeopardy in doing business with you, he or she will simply return to Google and search for another. You need to concentrate on building trust with your visitors and clients within the first few seconds of them coming in your business website.
4. Your products aren’t the target
Too many eCommerce websites try and do too much and don’t concentrate enough on their products and services. Your design should put your products and services front and center with clean looking images that aren’t too small or too large. Your homepage should highlight your more popular products and within just one click you can take the visitor to the product page where they can know more about the products and services see more images of it and finally add them to their shopping cart.
Be sure that you are giving enough additional information and resources around for your products and services. Certain products such as electronic devices, health products, high end equipment and many others need a lot of information on their product pages so that possible buying customers can be persuaded to purchase it.
5. There is no customer’s assistance for them
How annoying is to visit an online store and when you need help there is no one there to help you. When it comes to eCommerce, this dissatisfaction is real!
6. Your products are rated too low or too high
The one factor which is the greatest determining factor for the number sales of a products and services is the price. The price of your products must be fit to the market’s prices because customers have more access to information than ever before and will know if your price tags are beyond of the norm. Spend time each month sketching the prices of your competitor’s products on spatter graph to help you know your prices.