6 Essential Methods: How To Fix A Negative Business Review
There may be no more delicate online reputation matter than business reviews and ratings. Businesses and companies have threatened to file complaint to customers over the bad reviews ad sack employees who get negative Yelp reviews. Michelin-rated chefs have by allegations even committed suicide when they received a poor rating.
Because businesses liv and breathe of their star ratings on Google, below are the ways in which you can address and handle negative reviews well.
Turn Lemons into Lemonade
When you see a negative review about your business, make an effort to contact the customer and see if you can rectify things.
Look Bad On One Review Site? Improve Rankings Where You Look Better!
If you are unable to fix your reviews on one bad site, you can still improve your ranking power on other review websites where you look good and therefore, push down the ranking of the negative review. No one will care if you look bad on a webpage where there is no visitor.
If You Cannot Do a Make-Good, Admit It
It’s not always possible to “fix it” for the client — it may have been a time-based service that can’t be reproduced, the materials or product may no longer be available, or maybe you’ve evaluated that the customer is actually just a conman looking for a giveaway and you can’t stomach eating the cost of addressing it for them.
If You Make It Up To the Customer, Ask Her to Reevaluate the Bad Review
A customer may prefer to reevaluate their review or remove it or post a follow-up review that moderates the original bad review of you. Tread cautiously in these waters, but — if customers are only reluctantly satisfied the second time around, or if they seem apt to condemn regardless of whether you bend over backwards to address them, then it’s best to just keep quiet, stand back, and see how it plays out.
All business should always expect a few bad reviews, but if your overall reviews profile on a specific site shows these to be outliers and a small percentage compared with mostly good reviews, and then it simply does not harm you in most cases. In fact, when I see a business that has only good reviews, it starts making me dubious about it, having some bad reviews is normal and help your company prove its identity on a review site.
Make the Pain Go Away
You may be able to make one-sided reviews completely disappear. In some cases I have worked on, the reviews in question went exaggerated in what they posted, or they broke the rules of the review site where they are published. It is sad not unusual for unhappy ex-employees or ruthless rivals to post fake reviews, too.
If you can prove that the review is false or very damaging, you might be able to remove those nasty comments by contacting the web admin and request intervention.
Therefore, even though a bad review can be a real punch on your business, take it as a wake-up call and appreciate the help it brings to you to improve your business more.