5 Reasons Your Website Needs Reputation Management in 2014
Reputation Management has become the new buzzword in the world of online marketing and SEO. In essence, it refers to more than simply getting your website into the top rankings on the search engine results pages. Instead, it refers to a broader effort to ensure that nobody will be able to knock you off because they engage in negative SEO against you. Think it can’t happen to you? Think again. Here are five reasons you need reputation management in 2014:
Google is Cracking Down on SEO
Did you know that Matt Cutts, one of the chief engineers at Google recently said that guest posts were dead as a method for SEO? It’s true – the good people at Google found that it was being abused as a method of getting backlinks and so they strongly encourage people to stay away from it today. As with all things, Google is cracking down hard on efforts to game the system and get your name to jump ahead of the queue when you don’t deserve it.
If you want to stay ahead in today’s world, you need to use reputation management to ensure that you won’t get spiked by the Google gods. In essence, good reputation management will ensure that you get your site noticed without being penalized.
Negative SEO Is Real
Just pay a visit to Fiverr. While it’s not a good idea to invest in the junk links that they offer there, the fact is that you can actually find a number of people offering those junk links for nefarious purposes. They actually offer negative SEO packages out there in the open and there’s nothing you can do to stop them from targeting you except to engage in good reputation management.
It Can Happen to Anyone
Even those who don’t work in particularly competitive industries can be targets by the way – with competition increasing all the time for business, everyone is looking for an edge. Even businesses that don’t seem to be in particularly cut throat industries can find themselves targeted. In fact, those are the people who need to be most concerned.
Think about it – if you work in a hypercompetitive field already, you likely have already looked into this and are taking precautions (which is likely why you’re reading this blog post). However, in a less competitive field, it’s possible to get blindsided when someone else realizes that your website is low hanging fruit to get knocked out of the rankings so that his site can take its place.
It Will Help Your SEO
Ultimately, reputation management is all about doing SEO on your website. It involves building links from quality, relevant home pages which can then be used to build up your SEO portfolio. And in spite of what you may have heard from some people, link building is still alive and well and is very much a thing that you need to do to be noticed online.
It Just Makes Sense to Be Prepared
Look, even if you are not being targeted right now, you never know what the future holds for your company. Do you really want to take a risk that your company is going be targeted for negative SEO and that you’ll have to then start fighting back? Being prepared with good reputation management will obviate the need to worry.