3 Secrets to Successfully Managing Your Online Reputation
Since you’re reading this, I know you already know how much your business’ online reputation matters to your success. However, do you know how easy it is in many cases to improve your reputation online? You don’t necessarily need to be a masterful SEO guru to fix a few smudges on your company’s reputation. It does help, though, to have mastered a few simple SEO tricks.
Secret to Successful Online Reputation Management No. 1 – Optimize Your Site for Your Business Name
You, a marketer you’ve hired, or someone working at your business likely knows a bit about the importance of keywords to search engine optimization. In case you don’t understand or remember, here’s a quick rundown.
- SEO keywords are words you think potential customers or site users might search for on Google or the other major search engines (like Yahoo and Bing).
- In order to make your site more likely to appear in search engine results pages for those terms, you use those keywords a lot in the text on your site.
However, with reputation management you might need to optimize your site for a keyword you’ve never thought about before: your business name.
Why? It’s simple. When there’s negative content related to your business floating out there on the web, it’s likely tied to you by your business name. That means customers that type your business name into a search bar are likely to see that negative content.
If you optimize your site for your own business name, you can push those negative entries off the first page of search engine results. This is important to controlling the flow of information about your company.
Secret to Successful Online Reputation Management No. 2 – Proactively Monitor Your Online Presence
This is one of the most often overlooked secrets to successful online reputation management. Even some of the best online reputation managers and online reputation management services forget how important this is.
Checking your business’ presence on Google and the other search engines monthly at the least is fundamental to your reputation success.
Why? Because checking frequently allows you to do two important things.
- Checking your reputation frequently allows you to see how well your current reputation enhancement techniques are working.
- Knowing what’s happening with your online reputation often will give you time to respond to any new challenges to that reputation.
If you’re not checking for results for your business name on Google and the other search engines frequently, you’re shooting in the dark. That’s not how you want to manage your online reputation.
Secret to Successful Online Reputation Management No. 3 – Monitor Your Offline Reputation as Well
Many business owners and marketers forget how important terrestrial concerns are. What happens in the real world can cause things to happen online. It can also reflect the general sentiment of the internet at large.
Hearing complaints in store or dealing with problems from employees? You should be sure to nip these things in the bud before they start to affect your online reputation. Remember, it’s pretty rare for negative content to appear online for no reason. Be proactive.