Your online reputation is one the best personal assets. Whether you are prominent, startup or consulting other companies, you need a good reputation. Having good online reputation doesn’t come involuntarily. Once you have built your reputation, you have to take good care of it. It is not easy. The web world is full of smart, critical people and few hostile people. They are not interested in protecting your reputation. That is your job and it requires attention.
Automatic Alert: Google Alerts
The best types of monitoring systems are those that happen automatically. It automatically sends emails based on a particular query that you create.
Automatic Alert: Comments on Your Posts
Writing blog articles is one of the strongest areas ofonline reputation management. Whenever you write an article, you have to be responsible to keep up with that article and always engaged in the discussion.To do so efficiently, reply to the first comment and subscribe to all incoming comments so you don’t miss anything. Most commenting platforms have good system for subscribing to comment threads through email.
It is crucial that you keep track the discussion on your guest post and blog articles. This is where some of the most significant contact on your reputation is built. People read the articles and content you created and published online. They can agree, disapprove, raise questions, create opinions, and talk about you. Every time you publish a guest post, make sure you subscribe to the comment thread so you can be notified whenever a new comment is posted.
Daily Check: Facebook
Do a daily check on Facebook, too. You should organize your notifications so that you’re alerted to any interaction with your brand and business. Refer to set up Facebook alerts to be sent to your email. You can quickly comment in areas that you need to, respond to any important messages, and ignore things that are not good.
Daily Check: Twitter
Do your daily check-in on Twitter. If you’ve been followed, retweeted, mentionedor otherwise keep in touch with, you need to see what your notifications have to tell you.The more active you are on Twitter, the more people following you, the busier things will get. Like Facebook, you can configure your Twitter settings to email you all your updates.
Daily Check: Google+
Check Google+ on a daily basis. Whenever you log into Google, you will know if you have notifications from the bell alert in the upper right corner of Gmail, Calendar, Search, etc.
You don’t necessarily have to click on every notification update. You can click on the bar graph icon to mark all notifsas read. This feature is useful if you get many of notifications. If you’re active on Google+, you’ll know accurately when someone comments a post you’ve shared, re-shares your post and other points of engagement.
There a number of services that will provide help to help you “check your reputation online” or take actions of your online presence. Some of these services are helpful. Some are needlessly difficult.The basic process is simple. You need to keep up with the areas where you are present.Remember, checking your reputation online is only about information. Information needs action. You check your reputation online so you can manage and improve it more efficiently.
Business owners know the importance of keeping their online reputation blemish free. A single negative online review should be treated seriously as it can break an established business where so much time, money, and effort has already been invested into.
You will find diverse avenues online where customers can mention your brand or business either in a positive or in a negative damaging manner. In this time and age, customers will run a research first before purchasing a particular product or service online. You will notice that consumer complaint websites have mushroomed as a marketing trend and has greatly influenced consumers as it enabled them to leave feedback or post reviews about the product or service that they have purchased.
All of these may appear confusing for you, and you don’t know where to begin in terms of managing and monitoring your online reputation. We have gathered all the basic guidelines for your brand to have a good old spring cleaning.
Spring Cleaning Tips For Your Business Brand
Check Your Brand Online
Always take a moment to Google yourself or your brand to find out exactly what the search engine results are telling people about your business online.
Respond To Negative Comments Right Away
Never take a single negative comment for granted. Be on the guard, stay proactive and talk to the people who wrote the negative content and see if you can fix the issue directly with them.
Blog About Your Business
Start blogging about your business and your brand. Positive content will help push negative reviews down the search engine results, which shows only positive reviews about you or your brand.
Create Press Releases
Creating new press releases about your company on a regular basis will help keep a steady flow of fresh and positive content about your brand and your overall business online. Keep customers up to date about your projects, news, products, etc.
Get social as much as possible. Post on social media sites and create social media profiles for your brand, the more, the better. You can also post and establish your business or brand as a market or industry leader which can get you more customers and leads. Plus, this will work as your 24/7 advertisement to the online public where your brand will get tons of positive exposure.
Join Market Specific Message Boards & Community
Participate in forums or message boards that pertain to your industry or market niche. Pitch in on the conversations and leave a business link in your signature wherever it is allowed. Again, this allows for more online exposure and you get to reach to customers on a more personal level.
Perform Local Business SEO
Engage in local business SEO. It will make sure your business is in top of the search engine results, and will give you an edge ahead of your competitors. It will help you fortify your brand and online presence. Make it a point that your website and other web 2.0 properties are 100% optimized so they will work to your business brand and reputation’s advantage.
Think Twice Before You Speak/Post Online
As a general rule of thumb, always think twice before you speak or post anything online. For any information you post on the web will be taken as against you or your business, so post carefully. Do not say something if you are in the height of your emotions. Stay calm and always think things over.
A good online reputation is very important for any business or brand. People, businesses, and even employers will likely turn down your business if they come across any single information regarding your business on the World Wide Web. Treat your online reputation as your customer relations. Use it to improve your image online with the right plan of action. So, whether you are a small or large business, make it a point to include reputation management in your business plans.
Online reputation indeed plays a very important role in the success of your business. Consumer reviews has a great impact and in fact, influences people of whether to do business with you or not. Be aware of the factors that come into play when consumers are making on where to spend their hard-earned cash. They are reading reviews, searching social med, customer service, pricing, and other factors they can weigh fast and easily online.
Below are the tips and techniques on how to improve and manage your good business online reputation:
Manage your offline reputation
Your business online reputation is established starting with the offline experiences of your customers with your business, products or services. Most bad online reputations are not the outcome of competitor damage. Real reviews from real customers have huge influence on how your business in observed online. Making sure that customers have a good experience with your business, services, products and customer support spells out into good reviews online and builds a strong foundation of online reputation. Having the right system to handle angry customers while they are still in your location or still affiliated in the sale gives an extra layer of security against bad online reviews. It lets you to answer queries and make decisions that address and determine issues before they become online protests.
Learn SEO to rank higher in search results especially Google
Knowing how to do Search Engine Optimization (SEO) for your business allows you to boost your online presence and reputation. It helps tell Google that you are real and that your business exists. SEO methods such as choosing keywords, structuring your titles and using tags andheaders properly can greatly improve how search engines crawl and index your business site.
Claim your profile on review and local sites
Claiming your profile on review and local sites helps you appear on the first two pages of search engine rankings. Yelp, YellowPages and Google let you claim your profile and answer to comments and feedbacks. In addition, you give your address, photos and business hours, payment options, description of your business and etc.
Don’t let a dissatisfied customer complete a profile for your business. These review and local sites are free and available 24/7, so it’s best to create you consumer review business profile. Put as much info as the site allows, like photos, and put a system in place to track what customers are saying online about you on these third-party sites.
Online reputation management might be a huge problem for big businesses but if you’re a small business and you don’t keep track of what people say about you online, then you are also at a greater risk of effects of these bad online reputation. Some of the major factors that can ruin your online reputation are negative reviews, lack of exposure and false or old information posted online. But not taking advantagefrom the free marketing and promotion that a positive online presence will give a small business might be the more heartbreaking side of not managing your reputation online.
Nowadays, the very first place people visit when looking for any information about a business or product is the internet. Business owners must be extra careful what information they share to the public about their company. A positive review is sure to boost a business’ brand, but a scathing rant from an unhappy customer can definitely ruin any company’s online reputation instantly!
As such, it is very important that business owners, whether big or small, to have a definitive reputation management plan. If your online reputation has been badly ruined, what would you do? When worse things get to worse, what is your recourse as a business owner?
Know Thy Enemy
Before you resort to any online reputation repair, you have to determine where the negative information came from. Make use of the major search engines and popular social media platforms to find out where the negative results are coming from. Know your enemy and know how you can attack.
Prevention Is The Best Defense
You will come across various ways to prevent any malicious and damaging acts as against your online business reputation.
First, have a website.
An official website is very important and helpful in protecting your online reputation as this will serve as an outlet for releasing official statements or information surrounding your brand or your company as a whole. Plus, you will have maximum control as to the kind of information that will be attributed to you or your business. An official website is the best place to release official statements regarding negative issues that’s clouding your business brand. This makes any outside information as false or fabricated.
Make sure your business website is on top of the search engines.
It is very important that your official website is on top of the search engine results page. Information shown on the first three pages of the search engines must pertain to your official business and pertinent information that way regardless of any negative reviews or bad press, your business will remain in control. This is basically because people turn to the search engines for information. Customers and prospects tend to check only the first few pages of the search engine results, if your website has not dominated these first few pages, it is high time you do.
Counter any negative information with positive content.
Yet another vital move is to counter any negative information with positive content. Post articles, work on your blog regularly, posts consistently on social media, and make sure you push any damaging content way down the search results. Just bring all the positive content in the forefronts of the results page and you will not have any problems with any negative review or bad press.
Getting on top of the search engine results is your primary goal in order to counter any negative results surrounding your business or brand. Make it a point o make regular press release or blog posts about your business. Fresh new content will help search engines index your sites and show them to people who are looking any information about you or your business. Show yourself or your business as a market or industry leader, so people will turn for you for their business needs.
Furthermore, do not hesitate to post on social media sites. It will help generate positive buzz for your online business reputation. The more you post, the more people will think you are an authority on the matter, and in the long run you will win their trust and support.
By following these easy to follow steps on repairing your dented online reputation, you are sure to catapult your business to success and bring your profits up the roof!
Nowadays, reviews are no longer simply the field of business critics. Thanks to the Internet, people could make reviews for everything. Just type your business name into any search engine, and you will probably locate a list of reviews right alongside of your address, phone number and web site link. These days, it is very frequent for people to research information about a company online before patronizing that business. So what should you do if someone has left a negative review online, and is able to be seen by everybody?
DON’T PANIC. A negative review shouldn’t harm your business. On the other hand, a long compilation of negative reviews might. If you feel that a negative review was unfair, there are steps you can apply to outsmart them.
READ THE REVIEW AND KNOW ITS WORTH. People make reviews both negative and positive, but negative experiences brought them up to write negative feedbacks than the positive ones. Read the review and aim to determine its legitimacy. Think of this. Is it really probable that the event the person is relating really did happen? If you have remembered the certain incident or person involved, is it too late to resolve it? Frequently, if someone has written a negative review, resolving the problem can encourage the customer to record with a positive one describing how the business take actions to fix the situation. Thus, records of positive reviews would only serve to reinforce your credibility with other review readers who can read that your business is with integrity.
OFFER YOUR OWN NEGATION. If you’re feeling that the negative reviews about your business are unreasonable, there are certain habits to offer a negation. You cannot get rid of someone else’s review, rarely sites that permit for reviews also permit someone to comment on a particular review. If so, leave comments, but know that you are an owner and try to keep lie-low. Stay as a professional, and keep your feedback clean and inexpressive. If you can’t react to a review directly, take your site or blog and post your own negation. A blog post clarifying the assumed problem (without naming names) can go a long way to counterattack something that is wrong.
POST YOUR CUSTOMER SATISFACTION POLICY. Mistakes happen a lot; it’s unavoidable. People should know that. But handling them is critical. Apply these policies. These things will prove that their satisfaction is the most important thing to you.
ENCOURAGE GOOD CUSTOMERS TO WRITE GOOD REVIEWS. Most of the people who read online reviews of a business try to make reviews into account before making a good decision. If a negative review offset the good ones, encourage your good customers to give review. Tell them how you value their opinions and feedbacks and it will be a big help if they make a quick post about what value they find in doing transactions with you. E-mail them a link to the review site, to make it convenient for them to write a review.
THE BOTTOM LINE IS. Never let a negative review get you down! Believe in your business and know that you are giving your best to deliver quality products and services to your people, the good reviews and clients will ultimately follow.
Most businesses today knows how important online reputations are, but many either haven’t prioritized it yet or don’t maintain that name properly. Online reputation is crucial it helps customers view your company in either a positive way which results to more profits or a bad way which drive customers way and do business with your competitor.
Based on a survey conducted by BrightLocal, about 88%of consumers rely on the reviews they read online and recommendations from friends when it to comes to doing business online. If thesereviews are defaming, customers will walk away with your business and turn to your rival. Thus, boosting online reputation and making sure good reviews are the ones posted is important to keep customers and sales coming.
The following are the three crucial factors on how to handle online reputation like a PRO:
Communicate with Customers
Unable to communicate with your customers in one of the most popular complaints found on reviews sites. They often leave customers hanging or clueless about when a new product will be launched or when an upgrade will be finished. By replying to these complaints, it shows that you are dedicated and willing to help your costumers no matter what the issue is. And it’s better if you had their problems answered or addresses before they make a complaint about you online.
Set Up Google Alerts
Google Alerts allow you to monitor certain search term. Once that term or name appears across the web, on blog posts, reviews sites or social media, you be informed. You can set up a Google alert with your business name and anybody lined with it to see what is being posted or said about the you or your business. Knowing about what’s being said about your company can help you see your weak side and what parts need to be improved.
If you get innovative with it, there’s actually quite a few ways to do with Google Alerts. By setting alerts for the names of your business rivals, you can see what they are up to and what the customers love about them. This will help you better know what products and services are the most practical or well-liked, and which marketing strategies to employ to help attract the attention and interest of those customers to you. You can even set an alert for business-related terms to identify what popular trends are in the region at any given time.
Make Sure Customers Leave Reviews
Most customers may actually love your product or service. The problem is, most of them simply don’t leave reviews because they don’t have a problem about it. The best way to make sure customers post reviews is to have a link placed directly on your website to where they can leave reviews. Make it very noticeable, possibly add them on a download page or receipt page and also include them on any follow-up or thank you emails. These links should direct people and customers to your Trust Pilot page, Yelp profile, Google My Business listing and other authority review sites.
Consumers often rely on the opinions and feedbacks of others when deciding to buy online. Based onone of the best customer service software platforms, Zendesk, about 88% are influenced by online customer service reviews when making purchase decision.
Quickly responding to negative reviews shows the customer that you care and value their opinion. It may also be the channel that results in a person who had a bad experience with your business giving you a second chance. Respond them with professionalism.
Take The Issue Offline.
Depending on the problem, rather than responding into a review and leave comments publicly, it might be better to reply via email, phone or much better, personally.
A negative review, particularly one that expresses a strong thought, may motivate to emotions that could lead to a bad sterner response than necessary. Take time to collect you thoughts and respond positively. After talking to that person, you will find there is value to his comments, take practical steps to resolve the situation.
Check Your Online Presence.
In order to respond to reviews, you first need to know what customers are talking about and why they are talking about it.Online reputation monitoring tools such as Reputology, Review Trackers and Social Mentioncan help. Set up your Google alerts and social media management tools.
Take Negative Reviews Seriously.
In most cases, people who leave negative reviews aren’t out to libel you. They simply want to express their opinion about the experience. Take such reviews on their qualities, as they may reveal an area of your business that could benefit from improvement.
Encourage Customer Reviews.
To counterbalance the impact of a negative review, encourage customers to leave reviews. However, nevertry to persuadeor ask them to leave god reviews only. It should be their discretion.
See the Good ina Bad Review
Bad reviews and negative feedbacks can actually have a good strike at your online business. If every review is positive and abounds with four- and five-star ratings, potential customers could become doubtful, feeling that the reviews are “manufactured” rather than being left by real customers. As ironic as it sounds, the fact that negative reviews appear can contribute to building trust, rather than eliminating it.
Share Reviews with Your Employees
Make sure everyone in your company is aware of reviews you are receiving, both good and bad. Not only will that help to make sure that you avoid same problems in the future, but it also establishes a customer-centerpoint of view among your employees.
As a business owner, you consistently and constantly strive to enhance your online reputation. It does not suffice to have a good reputation, you have to work hard to maintain it and work towards improving it.
Why Is It Important To Maintain A Strong Online Reputation?
It is crucial that as a business owner, you constantly work at keeping your online reputation in good shape no matter how good you perceive business is. So that, when things get to worst, you know you have a good online reputation no matter what. There are several ways to maintain a strong online reputation. For if you have a very good online reputation, nothing can stand in your way – not even a negative review!
Have A Website That Showcases Your Product/Services
A well-designed website is a must in maintaining a strong online reputation. It will showcase your brand, what you do, services/products you offer, and your customer testimonials. Get your brand by getting the right domain name, and if possible, purchase all other TLDs surrounding the same domain such as .org, .net, .me, etc. This will help you safeguard your brand and business, as well as protect you from any unfair competition.
Set Up A Series of Blogs
Aside from your official blog, get some other blogs up. You can have other blogs for various purposes; you can then use them to promote your brand and your online reputation. They can cater to a specific target audience but, will mainly identify your brand. This will be a boon to your existing online reputation.
Be Not Afraid To Show Customers Who You Are
The reason why you have to join social media platforms is to make yourself known to the people and your prospective customers. These social profiles will help people to get to know you and understand what you stand for in business. This will also make your customers feel connected to you and your brand. Plus, establishing yourself as a market leader is easy with the help of social media, and you get to have more online exposure for your business absolutely for free!
Explore All Online Avenues To Promote Yourself and Your Brand
Exhaust all possible online avenues to get the word out about your business in the most positive and convincing way. Get your brand and your name out before your target market or audience. It’s free anyway! All you have to do is create social profiles, make local business listings in as many business directories online as possible, offer guest posting, be interviewed, create YouTube videos, and make online reviews of your business wherever possible. This will give you the ‘edge’ against your existing and other potential competitors. Customers and prospects will find it easy to locate you this way and your business gets the 24/7 online exposure it so deserves.
Your online reputation is everything. You have to work hard to establish it and maintain it on a regular basis. A strong and positive online identity is definitely imperative for any online business. Customers and prospects will want to interact with you and if you are nice, easy-going, and accommodating, customers will definitely choose your business first; not to mention this makes people remember you among your many competitors. Make a difference and build a strong online reputation today.
In the online world, reviews meanauthority and reliability. Kramer says, “The big part of your business today is having good online presence and reviews because it speaks for your credibility”. So, how can you and your business establish and online presence and rule online review sites?
Get You and Your Business On The Map.
Spend time listing your business or develop pages on Google+ or Facebook that includes images, videos and so on. Your profile will show up in any Google search and Facebook, in many ways it is endeavoring to compete against the search-engine giant.
For businessesthat have a number of locations but have been handling their online presence from a main page,creatinga good Facebook profiles is critical. This also allows them to contact with their customers and clients. You may also want to place profiles on industry-focused review sites.
Encourage Customers To Speak Up.
Don’t miss an opportunity to appeal an online review or feedback. If you serve customers in person, offer a comment card along with the receipt that directs them to your online profiles. Add links of your company websiteto review sites or put in in your e-mail signature.Of course, it is understood that you should maintain the kind of products and services that inspire customers to leave positive reviews. If you are getting a lot of negative feedback, you will likely to have a bigger problem.
Deal With Negative Reviews Head-On.
Chances are you’ll attract a handful of complaining customers. Should you snub them? Answer back?The truth is, there is no right answer to handling bad reviews online. The best you can do is take actions and try to make it right.
Invested as you are in your company’s reputation, the criticism might hurt. But it’s helpful to remember. Ironically, some of the negative reviewswill boost your authority, motioning that the online critics are genuine and true.You may find yourself the victim of an internet imp who just likes to stir things up.
Understand Their Needs
Understanding what your customers need will help you be able to interact with them more. Knowing what they want to read about and what they believe in will help you understand what you need to give to them. Once you understand this, you can offer them everything they want – which means directing them to your page to who you and what your business is all about.
Share to the Whole World
Share your social media accounts across the web so that the whole world get to know you. Don’t be oblivious– but don’t be hesitate to share. Doing this let them know that you have established your presence on social media sites such as Facebook, Google+, etc. and they can share them with everyone they know. This is a simple way to transact.
Write Valuable Content
You also want to make sure that you are producing the most valuable content – not only into your blog but also on your social networking accounts. Having good contents helpshowcase your business and website, which leads to more customers and more money.
Are you happy with the result you when you search your name or your business?Lots of web marketers are wondering what they going to with their search engine results. And, this is because they had negative reviews and smear in online reputation.
There are various ways you can do to boost your name online and improve your Google search results so that the bad press release are not the first thing people see when they browse the web.
It is easier to suppress bad search engine results if you already control the first page of Google search engine results for you and your business. This process of search engine optimization is called “reputation management.”
The following are the steps on how to boost Google Ranking and Online Reputation:
Be sure your business’ name is in the domain name.
If you’re a professional, for example a lawyer, you need to own a domain for both your law firm and name. You should name your website as www.YourBusinessName.com. Your business should be mentioned on the homepage in words, title tags and in the Meta description.
Add you or your business name on the “About Us” page.
Adding your business name on the About Us pagegives you the opportunity to openly state what your business does so the search engine can link it with keywordsthat people are actually searching for. Create a 500-word description of yourself and your web business. You’ll need this for other listings, so you need to make, and put it in your website.
Add the business’ name again on the “Contact Us” page.
For sure, you are surprised that one of the ways to boost your Google ranking and online reputation is adding you business name on the “Contact Us” page. We are in the modern age and more people are using their smartphones to search number of business before making a call, your web business should appear in seconds and your phone number should beclear. It is important that you must add your business name, address and contact number in the “Contact Us” page as it will help search engines properly match your website with business directory listings.
Update the backend.
Your website should have a “sitemap” plugin in place so that the search engines find every page. If your website is built in WordPress, use Google XML Sitemaps. If not, have your web developer createa “site map” page manually.
Create Facebook Page for the business.
Your business page should have a good Facebook Page, if for no other reason than you have 10 slots to fill on Page One of Google, and each one should be one you can manage. If you haven’t created a Facebook Page yet, get it done now! Make sure to change the username of the page to your business name for which you are trying to. You might need 25 people as your fans before you set up. Don’t forget and return to http://facebook.com/username once you do. This is a crucial step because until Facebook username is changed, Google can’t link your business with its page.