Online reputation management is a very important factor of the online marketing industry. Perhaps one of the most significant values to have in order to be successful in this field is good study habits. Given the type of SEO, social media and online reputation management always changes, therefore it’s crucial to be ahead of the latest day-to-day trends. One of the latest factors, at least in the feature of the Google search space, is the Google+ Business Pages.
Why Google+ Business Pages Are Essential
Google is gradually seeping Google+ content and pages into their normal search results. Because of this favoritism and the connection that is possible with the parent site, there are lots of suggestions for having more branded search space.
It has always been a typical practice in online reputation management to work with the profiles, blogs, directories, article sites, domains, subdomains, etc. that rank well in Google. The logic being that they let the company to have more branded search space and decrease the amount of negative remarks and feedback.
As Google+ becomes progressively deep-seated in the Google search space, the effect for online reputation management and general branded search space is that marketing messaging will only surge.
As of this moment, Google+ Business Pages are only displaying for a restricted amount of queries. Furthermore, with the entire testing and changes now taking place, we never know what tomorrow will bring or instore for us.
Why Having a Google+ Branded Page Can Help Your Online Reputation
Publishing good and informative content to Google+ could rapidly show up in your branded search space. Think of the effects. You can publicize that holiday sale during Christmas or tell the whole world about the help you just given to.
Promote other products you would like to rank well in your branded search space. Any good news that comes out about your business you can post to your page.
This will let you to not only get it ranked in the short-term area, but if it is well received, it will create external links and Google+1′s. This will boost the possibility that it will rank well in a more long-standing segment of the search space.
Summing It All Up
Online reputation management is a simple process of trying to eliminate negative reviews, cope with the ones that you can’t remove, and promoting and marketing the positive. Google+ Business Pages offer a wonderful opportunity for the latter, and businesses of any size should ensure to do their best to make the most out of it.
While the profiles are still new, they have established value for a select few brands at this point and this should be considered. If Google remains to bring importance to Google+ Business Pages and their posts in search results, while snowballing the association of Google+ Business Pages and the website they belong to, this technique will become all the more prevalent. Being an early adopter could pay shares with respect to your online reputation.
Customers get dissatisfied or angry for a number of reasons – some acceptable, some not. But since you are in the business of serving you customers, you will likely experience bad-mannered or angry people at one time or another. How you answer can make the big difference between a customer who feels gratified with the solution and one who guarantees never to patronize your business again.
The following are the powerful ways for dealing with tense situation and optimistically resolving it to everyone’s satisfaction:
1. Stay calm. When a customer starts yelling or being otherwise angry, there is nothing to be gained by answering in a similar manner. In truth, that will perhaps intensify conflicts. Stay control of yourself, even if the customer’s outburst makes you feeling like shouting yourself.
2. Don’t take it personally. You must keep in mind, the customer is not mad with you; they are unhappy with the efficiency of your product or the worth of the service you offer. Your personal senses are beside the point.
3. You must your best listening skills. The first thing unhappy customer wants is to air out. To do so, they need someone to pay attention and, for better or worse, you are that individual. Listening calmly can neutralize a situation, as long as the customer feels acknowledged in his or her protest. Hear them out. When they are finished talking, recap what you have heard and ask any questions to further make clear their complaint. Body language can be very important here. Keep eye contact. You must stand or sit up straight and keep your arms uncrossed. Show how carefully you are paying attention to their issue.
4. Enthusiastically sympathize. After the customer air his side, he wants to know you appreciate where he’s coming from and how he feels. Express compassion for their disagreeable client experience. Respect and empathy go a long way toward ironing things out.
5. Make an apology gracefully. Whether the customer’s protest is legal or not is really extraneous. If you want her to stay a customer, you need to show an apology for the issue they are having (or perceive to be having). A simple, candid statement is usually all that’s needed: “I’m sorry you’re not happy with our products or services”. Let us handle and see what we can do to resolve it.”
6. Find a solution. Once you know why the customer is angry, it is time to provide a resolution. You can inquire him what he feels should be done or present your own fair and true answer to the problem. In general, that’s all the customer is looking for and may result in giving some degree of fulfillment.
7. Take a few minutes on your own. After the concern has been fixed and the customer is on her way, it is helpful for you to take your own “time-out.” Though you have managed the situation in the most proficient way possible, it’s still a nerve-wracking experience. Rather than let that trauma remains inside you, you must take a short walk, treat yourself to a snack or have someone who can make you laugh. Then you will be prepared to once again deal with your customers.
Congratulations, you have raked a few hundred visitors to your business website this past month however, you have zero sales. There are 6 main reasons why you website is pushing away customers and what you can do about it.
1. Your business website loads too slowly.
The loading speed of your website is a very important factor when it comes to engagement with your site. Websites that have a fast loading time have a high bounce rate and low time on website and pages viewed per visit.
2. Your customers can’t find what they are looking for
Poor navigation is very typical among eCommerce sites, and it results in costing stores huge amount of money because clients and visitors simply can’t find what they are searching for or get disoriented which results in annoyance. If you are running an online store that sells more than a dozen products and services then you must provide a various ways for your clients and visitors to find the product they are looking for.
3. Your clients or visitors don’t trust you
One main factor which stops eCommerce sites from making sales is the trust. There are a lot of options out there that if your visitor doesn’t feel happy and thinks there is any jeopardy in doing business with you, he or she will simply return to Google and search for another. You need to concentrate on building trust with your visitors and clients within the first few seconds of them coming in your business website.
4. Your products aren’t the target
Too many eCommerce websites try and do too much and don’t concentrate enough on their products and services. Your design should put your products and services front and center with clean looking images that aren’t too small or too large. Your homepage should highlight your more popular products and within just one click you can take the visitor to the product page where they can know more about the products and services see more images of it and finally add them to their shopping cart.
Be sure that you are giving enough additional information and resources around for your products and services. Certain products such as electronic devices, health products, high end equipment and many others need a lot of information on their product pages so that possible buying customers can be persuaded to purchase it.
5. There is no customer’s assistance for them
How annoying is to visit an online store and when you need help there is no one there to help you. When it comes to eCommerce, this dissatisfaction is real!
6. Your products are rated too low or too high
The one factor which is the greatest determining factor for the number sales of a products and services is the price. The price of your products must be fit to the market’s prices because customers have more access to information than ever before and will know if your price tags are beyond of the norm. Spend time each month sketching the prices of your competitor’s products on spatter graph to help you know your prices.
It has become an SOP for people to Google businesses and corporations they are considering doing business with. For this reason alone, it is important to ensure your online reputation is as solid and progressive as possible.In the face of new social media technologies that give a huge outlet to virtually anyone, more than ever it’s important that you’re prepared.
How do you make sure that the results that come up absolutely mirror your company? Turns out there are no magic formula but there are a number of steps necessary to strengthen positive remarks of your company at the top of your search results.
1. Company website.
Your company’s website is always the first place possible clients and visitors will go to check you out and is basically a catalogue available for you to put the best possible aspect on your business. The website must include:
Notable Executive Bios
Case Studies Testimonials
2. Micro sites.
You must create satellite websites that are precise to the work your company does. This will build more opportunities for you to be on the first page of a Google result and will also help consumers swiftly get to the exact content they are looking for.
3. Your company blog.
Create a blog to tell your story in the most constructive way. Your blog is the “face” of your business and consumers will turn to it to search the latest information about your company and offers a good forum to:
Discuss about new products
Laud success stories
Publicize special deals
Talk about latest company developments
4. Social media accounts.
Social media accounts such as Twitter, Facebook, Instagram and YouTube tend to rank very high in Google result page. These are the best place to publish good news about your business website. You must use these account properly. Good use of social media accounts can improve your brand, attract more leads and even lead to more sales. Mishandle of these sites can ruin your company and brand’s reputation.
5. Establish yourself as an expert.
You almost certainly have knowledge and experience that you can share with others. You must establish yourself as an expert in your niche. You can spread good feedback of your company via guest posts on other blogs and websites.
Become an expert on a niche website (websites are always starving for useful and informative content)
6. Online press releases.
When there is good news about your business website, spread the word about it. Online press releases get quickly crawled and indexed search engines and news aggregators such as Yahoo! News, Google News, and many smaller outlets.
Whether your business is online, offline, or both, your online reputation will have a big impact on how potential clients and customers feel about you and your products. It’s vital to ensure your online reputation is as good as it can be. This works actively from the time you begin posting content and also serves to control potential public relations damage in the long run, should someone post something bad about you.
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