10 Effective Online Reputation Management Tips for Local Businesses
The following are the 10 professional tips for your online reputation management.
- Create APresence On Any And All Authority Websites
Your business company must have good Facebook, Twitter and Google+accounts. If you are in a highly competitive market, be sure you are always active
- Don’t Disregard Your Social Media Accounts
It’s vital to grow your social media accounts. Having a Facebook, Twitter and Google+ for your business is not enough; you need to develop your audience on them, too. With continuing development, you can build your social media accounts in order to build relationships communicate with your customers and increase your influence and trust scores.
- Consider Your Brands and Products
You may need to build out materials and social profiles for more than just your company name. If you have brand and product names beyond your company name, you likely have tocreate good content to rank for those names as well. You may need to establish websites, web pages, social media profiles and collateral materials just to claim and reserve each brand name.
- Protect Individuals Associated With the Business
Creating a strong social media presence for you owners or founders names, especially if they are distinctive. Keeping low online profile to save your privacy just leaves you unprotected for any drive-by defamers!
- Employ Authorship Where Applicable
This is important for businesses where owner is closely associated with the business’s identity. Google requires authors to be individuals; therefore, the author tag must be linked with an individual Google+ profile, not with a business page.
For reputation purposes, blog doesn’t only rank for your name; it can also give you a solid “home court” ground where you can instantly respond to any major statements made about your company if necessary.
When answering to online complaints or bad reviews and feedbacks, consider that there may be some feebleness in your process that need to be addressed — mainly if you get frequent negative feedback about a particular thing. Remember the saying that “the customer is always right”? Don’t be adamant; create an innovative way to give customers what they’re wanting without creating friction.
- Make an apology
If you company commits an error or does something wrong, admit it and apologize. Being honest and transparent in asking for forgiveness can go far toward dispersing a situation and moving the process along toward settlement or, at least, toward making a crisis situation come to an end.
- Don’t Get Into Online Fights
It’s very easy to enter into this but even if you are technically right, you might lose out overall by just coming across as unimportant, harsh or unprofessional. Once you get emotionally irritated, you could end up saying and doing things that harm your reputation which is a BAD move!
- Make the Investment
Reputation development requires an investment, in time, money and patience. A number of small, local businesses are either overlookingactive reputation management or they are doing it themselves, on a tight budget, and on an as-needed and as-they-have-time-to-do-it basis.